The growth was driven mainly by subscriptions and in-app purchases in streaming platforms, dating apps and short-form video services like TikTok.ĭownloads of non-gaming apps grew 13% from the previous year, to 165 billion. Non-gaming apps proved more resilient in 2022, according to Data.ai's research, with the value of purchases in such apps rising 6% year-over-year to $58 billion. Last year also saw a return to in-person activities and a normalization of travel rules from the height of the Covid-19 pandemic in 2020, when much of the world was hunkering down at home. In 2020, Microsoft and Sony launched their respective next-generation gaming consoles, giving mobile more competition. That growth has been challenged lately by a number of macroeconomic headwinds, however, including a rise in the cost of living and higher interest rates. tech giant Microsoft, meanwhile, is banking on continued growth in mobile gaming with its proposed $69 billion takeover of Activision Blizzard. In 2016, the maker of Candy Crush Saga, King, was purchased by Activision Blizzard for $5.9 billion. Personal Loans for 670 Credit Score or LowerĮarly last year, Take-Two bought mobile gaming firm Zynga for $12.7 billion. Personal Loans for 580 Credit Score or Lower
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